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Why Consumers Should Write Online Reviews

This article was formerly posted on Snehta’s blog. The company has since been rebranded as DataClover and the post removed. However, I’ve included it here because it’s a piece I’m proud of with a message I believe in, being a reviewer myself.

When it comes to discovering a small business’ reputation, more research is being done online than ever before. Naturally, this is because it’s easier and more convenient than relying on word of mouth testimonials (which aren’t by any means obsolete). Online reviews from complete strangers, however, are carrying more weight in this ever-increasing digital world.

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